The UX Writing Challenge

The UX Writing Challenge es una iniciativa de Ryan Farrell, quien te reta, durante 14 días, a crear el contenido específico para determinados casos que él propone. Es un entrenamiento para pulir el abordamiento de un problema y cómo resolverlo a través del contenido. Yo también participé y aquí está mi trabajo: podrán ver el escenario, el reto y las especificaciones del texto. Al lado, mi propuesta de copy.


The UX Writing Challenge is an initiative of Ryan Farrell, who challenges you, for 14 days, to create specific content for certain cases that he proposes. It is a training to polish the approach of a problem and how to solve it through the content. I participated and here is my work: you can see the scenario, the challenge and the specifications of the text. Beside, my copy proposal.

UX Writing Challenge: Day 1
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight is canceled due to a severe storm at their destination.

Challenge: How does her airline app tell her this and what does it say?
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max

UX Writing Challenge: Day 2
Scenario: A user is a big sports fan in the midst of their favorite college sports season.

Challenge: Write a home screen for a sports app that lets them pick their favorite college sports teams and sends them reminders to watch games, live score updates, and highlight videos after the game.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max

UX Writing Challenge: Day 3
Scenario: The user entered the wrong email address to sign in to their account.

Challenge: Tell the user to enter the right email.

40 characters max

UX Writing Challenge: Day 4
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge: Write a promotional home screen for a service that delivers coffee to the user once a day, every day for an entire year.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max

UX Writing Challenge: Day 5
Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.

Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can’t recover the content? 
Headline: 40 characters max
Body: 140 characters max
Button(s): 20 characters max

UX Writing Challenge: Day 6
Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.

Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.
Headline: 30 characters max
Body: 45 characters max

UX Writing Challenge: Day 7
Scenario: A sports fan is at a wedding while his team is playing their arch-rivals. His team makes a touchdown.

Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
Headline: 30 characters max
Body: 45 characters max

UX Writing Challenge: Day 8
Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.  

Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
Headline: 30 characters max
Body: 45 characters max

UX Writing Challenge: Day 9
Scenario: The user is trying to rent a car using an application but the credit card they have on file has expired.

Challenge: Write them an error message so that they can correct the problem, and try not to be a dick about it.
Headline: 30 characters max
Body: 45 characters max

UX Writing Challenge: Day 10
Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.

Challenge: Ask them where they live and who they are without sounding like a creep.
Body: 45 characters max
Button(s): 15 characters max

UX Writing Challenge: Day 11
Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online.

Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.
Title: 60 characters max
Meta Description: 160 characters max

UX Writing Challenge: Day 12
Scenario: A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of the time.

Challenge: Write an error message that prompts them to fix the error without shaming them for having a fake-sounding name.
45 characters max

UX Writing Challenge: Day 13
Scenario: A user is trying to log into an account but they don’t know the password—they want to recover their password via a secure email sent to an email inbox.

Challenge: Write a password recovery email. Including the subject line, headline, body copy, and call to action. Make sure to get their attention, and outline what steps need to be taken to recover their info.
Subject line: 65 characters max
Body: 200 characters max—including headline and body.
Button(s): 25 characters max

UX Writing Challenge: Day 14
Scenario: a user is shopping using a price comparison app that boasts “REAL-TIME” pricing on items. As they are checking the price of an item, something goes wrong. The problem is unknown.

Challenge: Write a message that informs the user that they cannot access the app right now.  You cannot specify “why” the app doesn’t work, you also want them to continue using the app.
Headline: 30 characters max
Body: 120 characters max
Button(s): 15 characters max