The Handshake App

Este es el proyecto que trabajé en el curso de CX Writing de UX Writers Collective.

Como Patrick Stafford señala en este artículo, “si la escritura de UX se trata de escribir para la experiencia de un producto, entonces la escritura de CX es escribir para las experiencias que lleven a una persona a ese producto”.

El CX Writing abarca todos los contenidos en todo el viaje del consumidor en su relación con una marca. Por ello, mi trabajo fue crear distintas piezas de comunicación de The Handshake App con base en los perfiles de sus usuarios. Coloco aquí algunas como demostración:


This is the project I worked on in the CX Writing course at UX Writers Collective.

As Patrick Stafford points out in this article, “if UX writing is about writing for a product experience, then CX writing is writing for experiences that lead a person to that product.”

CX Writing encompasses all content throughout the consumer journey in their relationship with a brand. Therefore, my job was to create different communication pieces of The Handshake App based on the profiles of its users. I put some here as a demonstration:

*The Handshake is an app that connects business owners with freelancers.

This is the landing page I worked based in two profiles: the business owner and the freelancer.

This is a post on Twitter.

This is a post on Facebook.

This is a post on Linkedin.

This is a welcome email notification. I tried to have friendly communication for a new user and a call to action to get them started right away.